{"id":1670,"date":"2020-02-24T16:12:47","date_gmt":"2020-02-24T16:12:47","guid":{"rendered":"https:\/\/2020.kosice.wordcamp.org\/?post_type=wcb_speaker&p=1670"},"modified":"2020-02-24T16:12:47","modified_gmt":"2020-02-24T16:12:47","slug":"peter-furmanik","status":"publish","type":"wcb_speaker","link":"https:\/\/kosice.wordcamp.org\/2020\/speaker\/peter-furmanik\/","title":{"rendered":"Peter Furman\u00edk"},"content":{"rendered":"\n

P\u00e1r slov o tebe – kto si, \u010do rob\u00ed\u0161 a nejak\u00e1 zauj\u00edmavos\u0165 o tebe ?<\/strong><\/p>\n\n\n\n

P\u00ed\u0161em blogy \u013dudskouRe\u010dou.sk a Da\u0148ov\u00e9PriznanieDPH.sk o daniach, \u00fa\u010dtovn\u00edctve, podnikan\u00ed a s\u00favisiacich z\u00e1konoch \u010di nez\u00e1\u017eivnostiach – a najm\u00e4 o tom, ako sa z toho v\u0161etk\u00e9ho vysom\u00e1ri\u0165. Som autorom nieko\u013ek\u00fdch odborn\u00fdch pr\u00edru\u010diek a pom\u00f4cok, ktor\u00e9 pred\u00e1vam ako „roz\u0161iruj\u00faci“ platen\u00fd obsah na blogu. Vediem poradensko-\u00fa\u010dtovno-support firmu „Libertax Consulting s.r.o.“, v ktorej sa star\u00e1me najm\u00e4 o on-line podnikate\u013eov, chlap\u00edkov z IT, market\u00e9rov a in\u00fdm freelancerov. Okrem toho p\u00ed\u0161em a vyjadrujem sa pre viacero webov, m\u00e9di\u00ed a vydavate\u013estiev a \u010dasto a r\u00e1d \u0161kol\u00edm. V podstate v\u0161etko v\u010faka blogovaniu.<\/em><\/p>\n\n\n\n

Ak\u00fa predn\u00e1\u0161ku si si pre n\u00e1s prichystal?<\/strong><\/p>\n\n\n\n

Predaj eBookov a obsahu na blogu: d\u00e1 sa to (O tom, ako som vytvoril p\u00e1r platen\u00fdch produktov a ako sa roky de facto pred\u00e1vaj\u00fa sami)<\/em><\/p>\n\n\n\n

Vie\u0161 n\u00e1m poveda\u0165 \u010doho sa bude t\u00fdka\u0165?<\/strong><\/p>\n\n\n\n

Ako z free \u010dl\u00e1nkov na blogu vytvori\u0165 ucelen\u00fd platen\u00fd n\u00e1vod, tj komer\u010dn\u00fd produkt. V mojom pr\u00edpade odborn\u00e9 eBooky a \u017eiv\u00e9 \u0161kolenia, no princ\u00edp, o ktorom sa budeme bavi\u0165, je vyu\u017eite\u013en\u00fd aj pre on-line kurzy, tla\u010den\u00e9 knihy, a pod. Ako vytvori\u0165 kvalitn\u00fd obsah, ktor\u00fd sa bude pred\u00e1va\u0165 s\u00e1m. Marketingov\u00e1 strat\u00e9gia a trh, cenotvorba, predaj a technick\u00e9 rie\u0161enie, support. Stru\u010dne o in\u00fdch mo\u017enostiach zar\u00e1bania okolo blogu – autorsk\u00e1 \u010dinnos\u0165, slu\u017eby, a pod. To v\u0161etko z praxe, na mojom pr\u00edbehu a pr\u00edkladoch, \u017eiadne u\u010debnicov\u00e9 cit\u00e1cie. Autenticky.<\/em><\/p>\n\n\n\n

\u010co pre teba znamen\u00e1 WordPress a WordCamp?  <\/strong><\/p>\n\n\n\n

WordPress je mohutn\u00e9 dielo \u013eudovej slovesnosti \ud83d\ude42 V\u010faka ktor\u00e9mu sa mnoh\u00fdm \u013eudom na vo\u013enej nohe – i in\u00fdm, napr. introvertn\u00fdm autorom \ud83d\ude42 – zjednodu\u0161il \u017eivot a otvorili nov\u00e9 mo\u017enosti. WordCamp nav\u0161tevujem r\u00e1d, viacero rokov bratislavsk\u00fd, posledn\u00fdch p\u00e1r rokov m\u00e1m pod nosom skvel\u00fd ko\u0161ick\u00fd \ud83d\ude42<\/em><\/p>\n\n\n\n

Ako si sa dostal k WordPress a ako ho pou\u017e\u00edva\u0161? <\/strong><\/p>\n\n\n\n

Jednu dobu som zo v\u0161emo\u017en\u00fdch zdrojov \u0161tudoval tvorbu webstr\u00e1nok, okrem in\u00e9ho platformy. Jedn\u00fdm z nich bol aj WordPress. Nesk\u00f4r, ke\u010f som u\u017e chcel ma\u0165 vyslovene vlastn\u00e9 obsahov\u00e9 m\u00e9dium\/blog na vlastnej dom\u00e9ne, bolo u\u017e jasn\u00e9, \u017ee WordPress je ten prav\u00fd \ud83d\ude42<\/em><\/p>\n\n\n\n

Pre\u010do si si vybral pr\u00e1ve t\u00fa t\u00e9mu o ktorej bude\u0161 hovori\u0165? <\/strong><\/p>\n\n\n\n

Preto\u017ee o tom mnoh\u00ed sn\u00edvaj\u00fa – na ko\u0161ick\u00fdch wordpress meetupoch sa d\u00e1vnej\u0161ie debata v\u017edy zvrhla na online podnikanie\/zar\u00e1banie \ud83d\ude42 A okrem toho sa dnes o internetovom podnikan\u00ed \u0161\u00edria webom \u010dasto demagogick\u00e9 sprostosti o zbohatnut\u00ed v priebehu p\u00e1r mesiacov, r\u00e1d preto prispejem triezvej\u0161\u00edm poh\u013eadom.<\/em><\/p>\n\n\n\n

\u010co n\u00e1s nau\u010d\u00ed\u0161 \/ povie\u0161 na tvojej predn\u00e1\u0161ke? \u010c\u00edm bude odli\u0161n\u00e1 \/ \u0161peci\u00e1lna?  <\/strong><\/p>\n\n\n\n

Prejdeme si autentick\u00fd pr\u00edbeh, ako v\u00f4bec myslie\u0165, ke\u010f chceme vytvori\u0165 aj neplaten\u00fd obsah a n\u00e1sledne ten platen\u00fd. Dnes sa slovo „marketing“ nadu\u017e\u00edva a zamie\u0148a \u010dasto za „predaj“. no znamen\u00e1 nie\u010do \u00faplne in\u00e9. Pochopenie potrieb trhu. Ak zvl\u00e1dne\u0161 toto, ostatn\u00e9 u\u017e p\u00f4jde takpovediac samo.<\/em><\/p>\n\n\n\n

Ak m\u00e1\u0161 \u0161peci\u00e1lny odkaz na z\u00e1ver, sem s n\u00edm \ud83d\ude42<\/strong><\/p>\n\n\n\n

Podnikanie ani publikovanie\/blogovanie nebolo nikdy \u013eah\u0161ie a slobodnej\u0161ie ako dnes. Sta\u010d\u00ed zdvihn\u00fa\u0165 ri\u0165 a pr\u00eds\u0165 na WordCamp \ud83d\ude42<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

P\u00e1r slov o tebe – kto si, \u010do rob\u00ed\u0161 a nejak\u00e1 zauj\u00edmavos\u0165 o tebe ? P\u00ed\u0161em blogy \u013dudskouRe\u010dou.sk a Da\u0148ov\u00e9PriznanieDPH.sk o daniach, \u00fa\u010dtovn\u00edctve, podnikan\u00ed a s\u00favisiacich z\u00e1konoch \u010di nez\u00e1\u017eivnostiach – a najm\u00e4 o tom, ako sa z toho v\u0161etk\u00e9ho vysom\u00e1ri\u0165. Som autorom nieko\u013ek\u00fdch odborn\u00fdch pr\u00edru\u010diek a pom\u00f4cok, ktor\u00e9 pred\u00e1vam ako „roz\u0161iruj\u00faci“ platen\u00fd obsah na blogu. […]<\/p>\n","protected":false},"author":16039518,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-1670","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/16039518"}],"replies":[{"embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/comments?post=1670"}],"version-history":[{"count":1,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1670\/revisions"}],"predecessor-version":[{"id":1671,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1670\/revisions\/1671"}],"sessions":[{"embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/156?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1670"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/speaker_group?post=1670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}