{"id":1363,"date":"2020-02-11T22:58:37","date_gmt":"2020-02-11T22:58:37","guid":{"rendered":"https:\/\/2020.kosice.wordcamp.org\/?post_type=wcb_speaker&p=1363"},"modified":"2020-02-11T22:58:38","modified_gmt":"2020-02-11T22:58:38","slug":"pavel-cahlik","status":"publish","type":"wcb_speaker","link":"https:\/\/kosice.wordcamp.org\/2020\/speaker\/pavel-cahlik\/","title":{"rendered":"Pavel Cahl\u00edk"},"content":{"rendered":"\n

P\u00e1r slov o tebe – kto si, \u010do rob\u00ed\u0161 a nejak\u00e1 zauj\u00edmavos\u0165 o tebe ?<\/strong><\/p>\n\n\n\n

P\u0159izn\u00e1v\u00e1m: Jsem na zna\u010dky a nestyd\u00edm se za to! Pom\u00e1h\u00e1m zna\u010dk\u00e1m s jejich strategi\u00ed a v\u016fbec tak se v\u0161\u00edm \ud83d\ude01 Miluju \u0161moulovou zmrzlinu\ud83d\udc99 Zeptejte se m\u011b pro\u010d \ud83e\udd28 Pom\u016f\u017ee to va\u0161\u00ed zna\u010dce. <\/em><\/p>\n\n\n\n

Ak\u00fa predn\u00e1\u0161ku si si pre n\u00e1s prichystal?<\/strong><\/p>\n\n\n\n

Rebranding nen\u00ed jen o zm\u011bn\u011b loga<\/em> <\/p>\n\n\n\n

Vie\u0161 n\u00e1m poveda\u0165 \u010doho sa bude t\u00fdka\u0165?<\/strong><\/p>\n\n\n\n

Co znamen\u00e1 skute\u010dn\u011b rebrandovat spole\u010dnost s mnohamilionov\u00fdm obratem? Na co v\u0161e je pot\u0159eba myslet? A jak se pozn\u00e1, \u017ee se to poda\u0159ilo? Provedu v\u00e1s \u00fasp\u011b\u0161n\u00fdm rebrandingem v\u00fdvoj\u00e1\u0159sk\u00e9ho studia, kter\u00e9 Deloitte pravideln\u011b \u0159ad\u00ed mezi nejrychleji rostouc\u00ed spole\u010dnosti ve st\u0159edn\u00ed Evrop\u011b. Nech\u00e1m v\u00e1s nahl\u00e9dnout do re\u00e1ln\u00fdch dat a pod\u011bl\u00edm se s v\u00e1mi o m\u016fj checklist pro rebranding.<\/em> <\/p>\n\n\n\n

\u010co pre teba znamen\u00e1 WordPress a WordCamp?\u00a0 <\/strong><\/p>\n\n\n\n

Znamen\u00e1 to komunitu, kter\u00e1 se chce neust\u00e1le vzd\u011bl\u00e1vat a posouvat d\u00e1l. A to je prost\u011b \ud83d\udda4 <\/em><\/p>\n\n\n\n

Ako si sa dostal k WordPress a ako ho pou\u017e\u00edva\u0161? <\/strong><\/p>\n\n\n\n

To vlastn\u011b byla n\u00e1hoda, kdy jsme u n\u011bkoho na webu uvid\u011bl logo a info, \u017ee „to b\u011b\u017e\u00ed na WordPressu.“ Tak jsem za\u010dal p\u00e1trat… A jak dlouho? To rad\u011bji ne\u0159eknu to dvojcifern\u00fd \u010d\u00edslo stra\u0161\u00ed a) m\u011b a b) by mohlo spoustu lid\u00ed vyd\u011bsit taky \ud83d\ude05 <\/em><\/p>\n\n\n\n

Pre\u010do si si vybral pr\u00e1ve t\u00fa t\u00e9mu o ktorej bude\u0161 hovori\u0165? <\/strong><\/p>\n\n\n\n

Proto\u017ee je to m\u016fj ka\u017edodenn\u00ed chleba, miluji to a jsem v tom dobrej. <\/em><\/p>\n\n\n\n

\u010co n\u00e1s nau\u010d\u00ed\u0161 \/ povie\u0161 na tvojej predn\u00e1\u0161ke? \u010c\u00edm bude odli\u0161n\u00e1 \/ \u0161peci\u00e1lna?\u00a0 <\/strong><\/p>\n\n\n\n

Uk\u00e1\u017eu, o \u010dem je branding na re\u00e1ln\u00e9m p\u0159\u00edklad\u011b a \u010d\u00edslech. Rozhodn\u011b to nen\u00ed jen o logu a mockupech. Dotkneme se vlastn\u011b v\u0161eho, co je pro podnik\u00e1n\u00ed nebo blog d\u016fle\u017eit\u00e9 \u2013web, SEO, t\u00fdm, grafika a samoz\u0159ejm\u011b i zna\u010dka. <\/em><\/p>\n\n\n\n

Ak m\u00e1\u0161 \u0161peci\u00e1lny odkaz na z\u00e1ver, sem s n\u00edm \ud83d\ude42<\/strong><\/p>\n\n\n\n

Jako \u010cech beru slov\u00ed\u010dko „odkaz“ jako „link“. Tak\u017ee hodn\u011b speci\u00e1ln\u00ed je tento https:\/\/youtu.be\/SkgTxQm9DWM \ud83e\udd23 Pokud jsem ale m\u011bl n\u011bco „vzk\u00e1zat“, tak potom: P\u0159ij\u010fte v\u0161ichni, va\u0161e zna\u010dka a t\u00edm p\u00e1dem z\u00e1kazn\u00edci a pen\u011b\u017eenka to ur\u010dit\u011b ocen\u00ed \ud83d\ude0e <\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u00e1r slov o tebe – kto si, \u010do rob\u00ed\u0161 a nejak\u00e1 zauj\u00edmavos\u0165 o tebe ? P\u0159izn\u00e1v\u00e1m: Jsem na zna\u010dky a nestyd\u00edm se za to! Pom\u00e1h\u00e1m zna\u010dk\u00e1m s jejich strategi\u00ed a v\u016fbec tak se v\u0161\u00edm \ud83d\ude01 Miluju \u0161moulovou zmrzlinu\ud83d\udc99 Zeptejte se m\u011b pro\u010d \ud83e\udd28 Pom\u016f\u017ee to va\u0161\u00ed zna\u010dce. Ak\u00fa predn\u00e1\u0161ku si si pre n\u00e1s prichystal? Rebranding […]<\/p>\n","protected":false},"author":16039518,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-1363","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/16039518"}],"replies":[{"embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/comments?post=1363"}],"version-history":[{"count":1,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1363\/revisions"}],"predecessor-version":[{"id":1364,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1363\/revisions\/1364"}],"sessions":[{"embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/154?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1363"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2020\/wp-json\/wp\/v2\/speaker_group?post=1363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}