{"id":1154,"date":"2019-03-29T11:27:36","date_gmt":"2019-03-29T10:27:36","guid":{"rendered":"https:\/\/2019.kosice.wordcamp.org\/?post_type=wcb_session&p=1154"},"modified":"2019-03-29T11:41:01","modified_gmt":"2019-03-29T10:41:01","slug":"social-media-strategia-pre-vasu-znacku","status":"publish","type":"wcb_session","link":"https:\/\/kosice.wordcamp.org\/2019\/session\/social-media-strategia-pre-vasu-znacku\/","title":{"rendered":"Social media strat\u00e9gia pre va\u0161u zna\u010dku"},"content":{"rendered":"\n

Viete, kam kr\u00e1\u010da va\u0161a zna\u010dka v digit\u00e1lnom svete? Soci\u00e1lne m\u00e9dia nie s\u00fa len soci\u00e1lne siete. V\u010faka re\u00e1lnej interakcii s pl\u00e1tnom social media strat\u00e9gie (vypisovanie, nalepovanie a premiest\u0148ovanie post-it n\u00e1lepiek) z\u00edskate odpor\u00fa\u010dania, pom\u00f4cky a n\u00e1vod na vytvorenie marketingovej strat\u00e9gie.<\/p>\n\n\n\n

\u010co sa, okrem in\u00e9ho, dozviete:<\/strong>
– \u010do je social media strat\u00e9gia
– pre\u010do je potrebn\u00e1 pre va\u0161u zna\u010dku
– z \u010doho sa sklad\u00e1 a n\u00e1vod na jej vytvorenie
– definovanie kampane, publika a pers\u00f3n
– nastavenie cie\u013eov, obsahu a reklamy
– meranie cie\u013eov a hodnotenie kampane<\/p>\n","protected":false},"excerpt":{"rendered":"

Viete, kam kr\u00e1\u010da va\u0161a zna\u010dka v digit\u00e1lnom svete? Soci\u00e1lne m\u00e9dia nie s\u00fa len soci\u00e1lne siete. V\u010faka re\u00e1lnej interakcii s pl\u00e1tnom social media strat\u00e9gie (vypisovanie, nalepovanie a premiest\u0148ovanie post-it n\u00e1lepiek) z\u00edskate odpor\u00fa\u010dania, pom\u00f4cky a n\u00e1vod na vytvorenie marketingovej strat\u00e9gie. \u010co sa, okrem in\u00e9ho, dozviete: – \u010do je social media strat\u00e9gia – pre\u010do je potrebn\u00e1 pre va\u0161u … <\/p>\n

Pokra\u010dova\u0165 v \u010d\u00edtan\u00ed „Social media strat\u00e9gia pre va\u0161u zna\u010dku“<\/span><\/a><\/p>\n","protected":false},"author":16039518,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1557567900,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1163],"footnotes":""},"session_track":[12343],"session_category":[],"class_list":["post-1154","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-workshop"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papmdk-iC","session_date_time":{"date":"11. m\u00e1ja 2019","time":"11:45"},"session_speakers":[{"id":"1163","slug":"lukas-franko","name":"Luk\u00e1\u0161 Franko","link":"https:\/\/kosice.wordcamp.org\/2019\/speaker\/lukas-franko\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kosice.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kosice.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kosice.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/16039518"}],"version-history":[{"count":2,"href":"https:\/\/kosice.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1154\/revisions"}],"predecessor-version":[{"id":1158,"href":"https:\/\/kosice.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1154\/revisions\/1158"}],"speakers":[{"embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1163"}],"wp:attachment":[{"href":"https:\/\/kosice.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1154"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1154"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kosice.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}